TEAM HIRAN PROJECT
Mori Sake Brewery (Hiran) × SAKE KURA FAN

Challenge

Creating new points of contact with young women

Re-presenting the brand's worldview

Participatory purchasing motivation design

Strategy

Community-driven brand design
Designing the social media user journey (awareness → participation → sharing)
Co-creation project design: Reconstructing the brand story

Result
It was established as a community-participatory project.
Achieving high engagement on social media and creating new points of contact with younger generations.

*Participatory design successfully fostered continuous fan base building.